We developed and executed a comprehensive marketing strategy for the CDC's campaign, focusing on alignment, content creation, and influencer activation.
National Association of Chronic Disease Directors (NACDD)
Goals & Deliverables
Social Media Strategy
We determined the NACDD’s metrics of success, aligned on preferred marketing platforms, and decided on the reach strategy, including influencer marketing and target demographics.
Content Style Guide
We compiled research to inform copy, receive communication guidelines, and clarify points of contact to ensure all content aligns with NACDD’s messaging.
Campaign Execution
We created and approved a social media plan, conducted influencer outreach, finalized content and new platforms, and automated posts, tracking engagement insights throughout the campaign.
Strategic Partnership
We provided thought partnership, conceptualization, and strategy to educate the public on the history, impact, and overall story of the CDC's National Breast and Cervical Cancer Early Detection Program (NBCCEDP) for their 2021 conference. Our work involved crafting a tailored social media strategy for NACDD, focusing on aligning success metrics, platforms, and demographics to maximize impact. We developed a content style guide informed by NACDD research and communication guidelines, ensuring consistent and effective messaging. The campaign execution included the creation and scheduling of posts, influencer activations, and the tracking of engagement insights.