Tiffanie is currently the Director of Strategic Partnerships at Influential, a social data company that specializes in driving real business outcomes for brands through influencer activations. She helps foster relationships with advertisers that are looking to leverage influencers in their campaigns and ensure ROI, whether it’s for a huge social media awareness play or to attribute real sales inside store locations. In her work with global brands and non-profit organizations, Tiffanie seeks to edify this space by educating teams on the value of social account intelligence and audience analytics when working with influencers and celebrities.