We developed a completely new brand design, website and launch assets for a social impact firm.
Chicago African Americans in Philanthropy (CAAIP)
Goals & Deliverables
Focus on Programming
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Create a Brand Toolkit
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Overhaul the Website
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Brand Strategy
To create a visual identity that reflected CAAIP’s values and mission, we developed new logos, color palette, typography, and graphics. The logo was carefully crafted to include iconographic representation of the chicago skyline, representative of their chicago history & commitment to serving the city. The connections between the letters represent values help by CAAIP and it’s connection to community at-large. The sunrays in the secondary logo pays tribute to the legacy of Harold Johnson, inspired by his mayoral campaign of 1983.
Website Design & Development
CAAIP needed a new website to better showcase their work, highlight their impact and engage with their target audience. We translated the new brand design elements into an dynamic and engaging online experience. The website seamlessly integrating with existing tools in their workflow. The website was built on WordPress to allow for an easy back-end experience for their team to make ongoing content updates.
