We created a strategy to reach, educate and recruit legacy community members to participate in a new, replicable cooperative style property ownership.
The Guild
Goals & Deliverables
Strategic Marketing
A comprehensive marketing strategy that outlined both online and in-person tactics for engaging with their target demographic
Provided guidance and direction on ways to optimize website SEO and usability.
Narrative Refinement
Curated consistent and concise narrative language such as their mission, vision, overview and program descriptions.
Future Proofing
Provided insight on long-term community partnerships and amplification opportunities
Social Media Strategy
To help The Guild optimize audience reach, increase brand awareness and foster potential partnerships, Spoons built a customized social media strategy tailored to these goals. Using prior social data we pulled the highest performing content and mirrored their strengthens for the brand’s ongoing social strategy. Spoons additionally used algorithm based best practices and team capacity to develop a content schedule that would land their content in front of their intended audience more frequently.